Brief:  ghd is the leading hair tool company in the UK and among celebrity hair stylists around the world. They tapped on our shoulders to help gain awareness in the US market, and improve overall paid social performance. 

Scope: media planning, paid media management, creative strategy

Results: 

• 27.6% Meta increase in brand lift
  
  

• 11.6% increase in top of mind awareness among competitors (Dyson/Shark)
  
  

• 5.2x Google search lift
  
  

• 22.77% improvement in overall ROAS